A constant digital evolution

A constant digital evolution

From monkeys to iPads, our evolutionary path is ever in motion with our journey down the digital road always accelerating. We already know that the digital landscape has dramatically transformed. If we look at the evolution of technology, it has progressed rapidly in just a small handful of years and shows no sign of slowing down any time soon. It’s for this reason that it is so important to stay current and up to date with what is going on around us. It would be all too easy to fall behind while the world speeds off in a dust cloud into the distance. 

In the early days, sophisticated and integrated digital events simply didn’t exist yet, but technology was increasingly becoming a core consideration being utilised across the physical exhibition world. Starting off as just static screens displaying carousel slide content, this brochure mentality eventually towards increasingly interactive digital displays, showcasing product prototypes. Things were starting to look better and 3D’s relevance in the marketing industry was growing. While this was going on, “digital events” themselves were still just webinars and conference calls. This, (to understate it) was not a very impressive spectacle to behold, hardly leading the way in digital transformation or adoption. As time ticked on, the picture quality improved, the internet speed got quicker, and we saw the introduction of some small-fry gamification applications – the likes of polls and Q&As. Still not exactly mind blowing.  

Just before the COVID pandemic shook the world, an idea in the north of England was brewing. The idea was to create a virtual events platform like no other that could beautifully, sustainably and effectively change the way we look at virtual events and perpetual brand engagement. When the pandemic hit, the necessity to create not only a replacement for physical events in the short term, but one that could eventually seamlessly work alongside them as they begin to return became imperative. Chaos undoubtably breeds creation after all.   

When Virtual Visitor was created, providing a fully integrated and personalised 3D environment, there was no looking back. Not only had the solution to a problem been found, but a different class of virtual events had been created which adopted the title, brand engagement portal

It’s anyone’s guess where the digital world is headed in the future. It’s safe to assume that it’s got a long and winding road ahead of it, yet and we can’t wait to see what’s in store. One thing you can be certain of though, Virtual Visitor will be pushing ever forward and trailblazing the path like we’ve always done.