Adapting to change in the events industry.

Adapting to change in the events industry.

Change can be a scary thing. In fact, it is notoriously known for being intimidating. We have all entered new chapters of our lives with an understandable wariness. Be it the first day of school, a new job, or even deciding to trade in your old, reliable phone for a new, state-of-the-art-one.

The reason that change is so scary is so simple – uncertainty. It is the uncertainty of what is going to happen. That niggling question in the back of your mind asking you “is this the right thing to do?”. It’s a reasonable question none the less, one that we can all relate to. The best thing you can do is to allow the stats, figures and reviews guide you and minimise the chance of taking the dreaded wrong turn.

Adapting to digital transformation is a struggle that companies both big and small across the world are going through. It can be expensive and problematic, leaving decision makers sceptical of how beneficial it is at all.

In the world of events and exhibitions, we’re not talking about the jump from cash to card payments…well, we sort of are. If we take this analogy, it perfectly describes the event industry. What is happening in the events industry is mirroring what happened to those shop owners that used exclusively cash. They were slowly nudged over to card. That is not to say we are done with cash; it just means that most of the time the shop will accept both as opposed to replacing one with the other. If they didn’t, they would lose business to a shop that did accept both…do you see what we mean?

What we are saying is that physical events aren’t a thing of the past just yet. People still want to travel, meet face to face and view products in a tactile way. In fact, the physical events industry is slowly starting to revitalise. However, the virtual event medium is one that grew massively over the past year. So why not have the best of both and take the dive into hybrid events? You can utilise the features of virtual events in tandem with physical ones!

In this day and age, staying ahead of your next-door competitor is vital when trying to stand out in your field. Making that jump into the new age of event’s can be a daunting one. However, it is important to remember that throughout history, embracing change has always allowed us to step into the future.

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