Digital transformation is the name we have given to the open door that will see us into the modern era, with technology leading the way. Teams calls and online information sharing are just the beginning of something much bigger. Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation…it’s kind of a big deal!
Since the pandemic hit in 2020, the B2B world shifted. Physical events went off a cliff edge, product showcasing structures collapsed, and brand engagement could no longer offer a tangible customer experience. This led to a shift in the buyer’s journey resulting in a gap in the market that demanded businesses start breaking the mould of yesteryear.
This is where Virtual Visitor stepped in, introducing a market-leading virtual experience that could close the gap left wide open by COVID. The idea wasn’t to replace physical events, as that would prove in the long run to be a fleeting endeavour. Instead, a fully integrated event offering was developed that could work in conjuncture with physical events. This, once again paved the way for a whole new avenue to explore, creating what we now know as hybrid events.
Virtual Visitor’s impact on the marketing landscape has created a new way of thinking about how virtual events can be incorporated into the wider marketing communications strategy. The ability showcase products without the compromises of the old regime. Showcasing products of scale and size that are beyond a limited footprint of an exhibition floor or perhaps bringing to life microscopic elements of a product that cannot be seen by the naked eye. Virtual Visitor operates in the virtual world, one without limitation or concession.
The rules of the game have changed forever, and this poses a very real threat to leaving businesses vulnerable against the changing of the tide. Lack of exposure and getting lost in the digital noise has never been easier to fall victim to. That’s why at Virtual Visitor, grandeur and imagination are championed to make the brands that are willing to be at the forefront of the new digital era not only stand out but shine brighter than the competition.
Explore the Virtual Visitor platform here: virtualvisitor.io