Change can be a scary thing. In fact, it is notoriously known for being intimidating. We have all entered new chapters of our lives with an understandable wariness. Be it the first day of school, a new job, or even deciding to trade in your old, reliable phone for a new, state-of-the-art-one. The reason that change is so scary is …

There are several misconceptions around the virtual events industry that we feel the need to debunk. The post-pandemic era has revealed a new landscape, fuelled by globally accelerated digital transformation. This has resulted in a rise of virtual and hybrid events. Your routes to market and brand engagement have likely seismically shifted from the way they were a few short …