In 2021, shouting into the digital abyss alongside your competitors has once again become a prevalent issue. The decimation of the physical events and exhibitions calendar, left marketers across the globe paralysed.  Their main source of brand awareness and lead generation had disappeared over night, leading to a frenzy of lazy and ill-considered bait piece content and cannon fodder social …

This past year has highlighted how unprecedented circumstances can create shock waves through society, disrupting daily routines and behaviours globally. Alongside the fragility of our habits, our reliance on technological advancements has also been pushed to the forefront of our culture. Despite being dependent on devices and a stable Wi-Fi connection, this change in society has allowed us to transcend beyond …